Bethany Williams announces Ayushmann Khurrana as its brand ambassador

20^th January 2021

Mumbai: Bethany William has always been proving itself in terms of sustainability. The brand has acquired a prestige position in the international market and is making surely opening doors of sustainability for it is Indian customers too. Bethany Williams offers a wide exhibit of garments alternatives for the insightful buyers through a scope of Eco-Friendly Fine textures for suits, coats, pants, shirts including its new clothing line of indo-western as well as traditional clothes specifically targeting the Indian market. Bring a new wave of sustainability to the market Bethany William is thrilled to announce its first brand ambassador after making its proud footprints in the Indian market. Bethany Williams has chosen Ayushmann Khurrana as its brand face for a joyful, laidback men collection made from more sustainable materials. Ayushmann Khurrana is an Indian actor, singer, writer and television host who works in Hindi films., he is the recipient of several awards, including a National Film Award and four Filmfare Awards but more than that but more than that he is a member of UNICEF and Ministry of women and child development and is a part of various social initiative.

“I am glad to be part of Bethany Williams, Fashion today has been an important part of our life’s but adding sustainability to this word can give a right shape to our future and environment “ - Ayushmann Khurrana

For this collaboration, traditional handwoven materials men apparel as well as sleek tuxedos are presented giving it an essence of chic and aesthetic clothing. William’s this new clothing line is crafted from sustainable materials including organic linen, recycled polyester and showing off the special work of local Indian craftsmen prints, each piece conveying about being joyful yet contrasting with the sunny, light and breezy seasons. The key elements of fluidity and soft textures. The colour palette includes shades of blue, white, bright orange, soft pink, neon’s and a hint of pale yellow. There’s also a timeless feel overall in the collection, with the idea that pieces can be passed down from generation.

“Coming up with the idea of sustainability in India was a prominent decision, India is place of varied arts and colours and using it to promote sustainability is what Bethany William as a brand is looking forward to do. “- Bethany William (founder)

The aim to this collaboration is to show sustainability at its best. Ayushmann Khurrana is not only a dynamic actor but also the choice of todays youth, an actor who has made his place in the industry by amazing work skills and someone who is believes in growing and so does the brand.