LAUNCH OF SUSTAINABLE FABRIC LINE AT BETHANY WILLIAM

15th February 2021

There's a lot to get influence from India, and keeping this in mind, Bethany Williams has planned to launch a new fabric line keeping safe the morals of sustainability. This new clothing line of this emerging brand will be made of recycled plastics known as recycled polyester.

Recycled polyester is super versatile and can take the form of many different feels and functions. Recycled polyester can be used to make everything from thin and light stretchy ethical activewear to thick and fluffy sustainable fleece.

As the fabric is stated to launch in India, beside other men’s attire mostly Indian attires like kurta and scarfs will be created with this fabric making it more desi with the Jaipuri prints and and block prints on this apparel.

“And while all our collections are crafted in natural fabrics, we’ve been taking baby steps to make people switch to environmentally-responsible fabrics. We’ve been using bamboo fabric in our clothing collections over the past few seasons. In addition to our existing organic cotton tees in our Core line, we’ve added new colours, textures, patterns to our menswear collection.”- Bethany Williams

Bethany William by collaborating with local Indian craftsmen strives to bring new life to what was once is lost in the race by manufacturing it with sustainable fibres from recycled resources. The brand Bethany William is aware with the fact that natural, sustainable fabrics have the advantage of being biodegradable that go hand in hand with being eco – friendly.

This new collection will be available on the Bethany William’s online website and will be also available on newly launch store in Delhi. Ayushmann Khurrana the brand ambassador of this brand will be seen promoting these new clothing line giving it the funk by his style and aura.