16th March 2021
MUMBAI, MAHARASHTRA: Sustainable fashion brand Bethany Williams has decided to make some remarkable changes in their designing and fabric selection process. The label announced “like our sustainable brand who is working towards fashion and environment it’s time for our customers to do the same.”
The label has come up with an eco friendly way of discarding your old clothes. You can walk into any Bethany William Store with your pre-owned/pre-loved clothes and give them away for recycling. In exchange of your act of kindness the brand will offer you discounts on your next purchase.
The brand announced that the clothes donated by the people for recycling will go through a process, will be recycled and reused for their new collection. This procedure with result in a small step taken towards the environment getting rid of textile waste and the brand being a sustainable one will be able to reuse and redesign clothes.
Considering the pandemic customers can also book an online slot for getting the cloths picked up from their doorstep on the Bethany Williams India app.
Fashion brand Bethany Williams to make a collection from their customers pre-owned clothes as a part of their recycling drive
SHARVARI KOKATE
PR Executive, Bethany Williams
Phone: 0732-558393+